Steel-Line Group
CORPORATE
In August 2008 Mirage Doors became part of the Steel–Line Group of companies. Steel-Line is an Australian owned and operated company who are market leaders in design, manufacturing, distribution and installation of an extensive range of steel, aluminium and timber garage doors and automatic door and gate operators.
Steel-Line has been operating for more than 30 years across Australia, starting as a family business and has since grown to 20 national branches and independent dealers, with over 570 employees and in excess of 800 distribution outlets Australia wide. We also have global representation with a presence in the UK and Saudi Arabia.
In April 2007, Steel-Line was acquired by the private equity firm Crescent Capital who have an aim to significantly increase the company's operations and market share over the next few years.
GOING FORWARD
The Steel–Line Group’s success is driven by a commitment to our customers and the passion of our employees. We are fortunate to have a large number of people who have been with the business since it started who are experts in their fields. This depth of experience and understanding of the products enables us to meet the individual needs of our customers.
Our belief is that product innovation is at the core of our success. Products such as Steel–Line’s unique DecoWood® Door range offers home owners the look of timber with the strength of steel, at almost half the cost of true timber products. Other innovations such as Steel-Line’s “finger proof” sectional doors, Mirage’s Folding Door systems are testimony to our group’s ability to design and manufacture traditional products relevant to contemporary market expectations. Special custom made doors are also available, allowing our customers to incorporate their own design, colours and materials.
Our vision is to be recognised as the first choice for customers who are passionate about quality and value for money. We want to be seen in the marketplace as the company who cares about excellent customer service and delivers high quality products.
The Steel–Line Group will continue to evolve in order to become a single source for design, manufacture, installation and after–sales service of residential, commercial and industrial door systems throughout Australia.
In August 2008 Mirage Doors became part of the Steel–Line Group of companies. Steel-Line is an Australian owned and operated company who are market leaders in design, manufacturing, distribution and installation of an extensive range of steel, aluminium and timber garage doors and automatic door and gate operators.
Steel-Line has been operating for more than 30 years across Australia, starting as a family business and has since grown to 20 national branches and independent dealers, with over 570 employees and in excess of 800 distribution outlets Australia wide. We also have global representation with a presence in the UK and Saudi Arabia.
In April 2007, Steel-Line was acquired by the private equity firm Crescent Capital who have an aim to significantly increase the company's operations and market share over the next few years.
GOING FORWARD
The Steel–Line Group’s success is driven by a commitment to our customers and the passion of our employees. We are fortunate to have a large number of people who have been with the business since it started who are experts in their fields. This depth of experience and understanding of the products enables us to meet the individual needs of our customers.
Our belief is that product innovation is at the core of our success. Products such as Steel–Line’s unique DecoWood® Door range offers home owners the look of timber with the strength of steel, at almost half the cost of true timber products. Other innovations such as Steel-Line’s “finger proof” sectional doors, Mirage’s Folding Door systems are testimony to our group’s ability to design and manufacture traditional products relevant to contemporary market expectations. Special custom made doors are also available, allowing our customers to incorporate their own design, colours and materials.
Our vision is to be recognised as the first choice for customers who are passionate about quality and value for money. We want to be seen in the marketplace as the company who cares about excellent customer service and delivers high quality products.
The Steel–Line Group will continue to evolve in order to become a single source for design, manufacture, installation and after–sales service of residential, commercial and industrial door systems throughout Australia.
